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To reach pre-pandemic levels and beyond, South African tourism will have to not only address the volume of visitors but also their spending patterns and overall experience. (Photo by Murat Ozgur Guvendik/Anadolu Agency via Getty Images)

South Africa’s tourism potential yet to be harnessed

Events like the Africa Travel Indaba are valuable, but they are not a panacea for the broader issues that need addressing

  • Eyaaz
7 min read