From Bulawayo to New York, Kim Jayde’s self-funded sneaker show proves African creatives belong on the world stage

What began as a small South African concept has grown into a globally recognised brand that bridges science, sustainability, and street culture. Founded by Jo Farah, Sneaker Lab has become a pioneer in probiotic biotechnology for fashion care, leading international collaborations with names like New Balance, Nike, and Dior. In this conversation, Farah reflects on […]