GMG has signed a strategic distribution agreement with Sneaker LAB to meet the rising demand for sustainable consumer products across the GCC. GMG, a global well-being conglomerate, has entered into a strategic distribution partnership with Sneaker LAB, the South African-born, biotech-powered fashion care brand, to expand its footprint across the United Arab Emirates. This partnership […]

We are well aware that the sneaker care industry has long relied on chemical-heavy formulas to clean, protect, and restore footwear. Those of us in the sneaker community have always held true to the idea that sneakers transcend the footwear category; they are cultural symbols, and sneakers continue to be feats of design and engineering […]