raising the standard a year in review for south africa s visitor experiencelatest news & developments
Darryl Erasmus, COO of South African Tourism, on driving Impactful operational execution

Raising the standard: A year in review for South Africa’s visitor experience

For Bronwen Auret, Chief Quality Assurance Officer at the Tourism Grading Council of South Africa, 2025 was a year defined by confidence and renewal. “Visitor experience is at the heart of South Africa’s tourism story,” she says. “When travellers feel safe, inspired and valued, they become our best ambassadors.” This year marked 25 years of […]

  • Shaun Goosen
2 min read