brandinglatest news & developments
KwaZulu-Natal Provincial Police Commissioner Nhlanhla Mkhwanazi

The poisoned chalice: How RBM’s ‘political protection’ became a brand liability

Radical transparency and careful reputation rebuilding are crucial for detoxification

  • Eyaaz
4 min read
Vodacom demonstrates that anchoring identity in the physical world still matters. Photo: File

Your Vodaship: No brand loves itself quite like Vodacom

The company’s pervasive self-branding, from its corporate park to its physical address, is a masterclass in brand immersion, shaping consumer loyalty and perception

  • SISA NHLABATHI
5 min read
The red beret and EFF leader Julius Malema reflect the image of the party. Photo: File

The ‘unbranding’ of parties has political consequences

Colours, logos and slogans are losing power in the Age of Personalities – and social media

6 min read
Investing in both branding and marketing is likely to boost business. Photo: Daniel Acker/Bloomberg/Getty Images

Why it’s vital to know the difference between branding and marketing

Being able to distinguish between the two concepts, and investing in both, could be the key to sustainable business growth

3 min read