I know this because I once worked in advertising. Ad campaigns focus on making alcohol feel aspirational – like proper men, in the right class, feminine, successful, confident, fitting in

It will take more than policy to change South Africans’ excessive use of alcohol; we all need to take part in the Sober Curious movement

Taking medication for flu could breach companies’ no-alcohol in the workplace policies

Teenagers to 35-year-olds are being sold a fantasy in a bottle – one of glamour and black excellence

The Liquor Amendment Bill needs to be revived to tackle the social problems created by alcohol

Since Homo sapiens became a thing about 300 000 years ago, we have never breathed more carbon dioxide, absorbed more industrial toxins or processed more privatised propaganda

We cannot expect politicians to take responsibility for carnage on the roads or gender-based violence

Some of this stems from history such as the dop system, but much of it is because the heavy use of alcohol is socially acceptable

A prohibition would reduce alcohol consumption but it will also cost people their jobs and state income